Description
Location: Remote, New York, United States of America | Remote, Washington D.C., United States of America | Remote, Massachusetts, United States of America | Remote, Georgia, United States of America
Requisition ID: R33037
Position_Type: Full time
Job Description
Startup Marketing Manager
About Zendesk for Startups
Zendesk for Startups empowers startups to scale and thrive by delivering best-in-class customer experience solutions. With over 160,000 customers globally, we've supported trailblazing companies such as Slack, Uber, Instacart, Canva, Nubank, Limebike, and Deliveroo from their earliest stages. Our mission is to drive sustainable startup growth through strategic partnerships, vibrant community engagement, and innovative go-to-market programs.
About the role
As the Startup Marketing Manager you will play a pivotal role in elevating Zendesk for Startups' presence by delivering targeted, valuable content and digital campaigns that educate startups on our product capabilities and support scalable CX growth. You will own an end-to-end content and digital marketing strategy aligned with Zendesk's startup positioning to engage startups at every stage—from top-of-funnel awareness to onboarding nurture and sales enablement.
We're looking for a strategic marketer and creative storyteller who deeply understands startup audiences and can lead integrated marketing programs that accelerate global startup acquisition, activation, and loyalty.
What You'll Be Doing
Content Strategy & Creative Development
Refine and articulate a clear, compelling value proposition and messaging that shows why startups should choose Zendesk's scalable, flexible, AI-driven CX platform.
Own and develop the global startup content strategy to engage startups across all stages—from awareness to onboarding nurture and sales enablement. This includes onboarding content, customer success stories, thought leadership, product positioning, production/solution content, industry reports, newsletters, and SEO-optimized content across mixed media (written, video, podcasts).
Collaborate closely with product marketing, performance marketing, and regional partner teams to create content aligned with startup needs and evolving market trends.
Organic Social Media Planning & Implementation
Develop and execute the organic social media strategy to engage, grow, and nurture startup communities worldwide as part of the global content plan.
Produce, manage, and schedule regular social content primarily on LinkedIn to build brand affinity and community involvement, with plans to expand to platforms like Reddit.
Respond to community interactions and track social metrics to continuously optimize engagement and reach.
Coordinate social campaigns with paid media efforts for cohesive messaging and maximum impact.
Digital Campaign Management
Plan, launch, and optimize global paid media campaigns (search, social, retargeting, ABM) to drive startup acquisition and activation.
Manage agency/vendor relationships, providing strategic guidance and overseeing creative assets and targeting.
Analyze campaign performance to improve ROI and scale successful tactics.
Oversee paid campaign budgets, timelines, and cross-team coordination.
Cross-Functional Collaboration & Global Execution
Partner closely with regional teams to ensure localized relevance, translation, and efficient campaign rollouts.
Drive alignment and integration with cross-functional marketing teams to embed startup messaging and stories into global industry reports, marketing campaigns, and other initiatives.
What You'll Bring
Basic Qualifications:
6+ years of relevant work experience in digital marketing, content strategy, startup marketing, or related roles, preferably within B2B SaaS, CX, or technology industries.
Proven ability to develop and execute comprehensive content and digital marketing strategies that drive brand awareness, engagement, and pipeline growth.
Strong writing and storytelling skills, with experience creating tailored content for startup and B2B audiences.
Ability to create and manage multi-format content, including written articles, video scripts, and podcasts.
Experience managing organic social media channels, including content calendars, community management, and performance tracking.
Experience managing paid media campaigns, working directly or through agencies, with a focus on acquisition and ROI optimization.
Competence using marketing and analytics tools such as Tableau, Google Analytics, or similar platforms to measure and improve campaign performance.
Excellent project management skills, capable of juggling multiple initiatives and stakeholders simultaneously.
Strong collaboration and communication skills, with experience working across global teams and time zones.
Passion for startups, innovation, and technology-driven growth.
Nice to haves:
Experience as a founder, at an accelerator or in venture capital.
Direct experience working with venture capital firms, accelerators, or startup incubators.
Hands-on experience with Zendesk products, CRM tools (Salesforce, Airtable), or startup-focused GTM motions.
Exposure to global markets and cultural nuances within startup ecosystems across different regions.
The intelligent heart of customer experience
Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.
Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.
As part of our commitment to fairness and transparency, we inform all applicants that artificial intelligence (AI) or automated decision systems may be used to screen or evaluate applications for this position, in accordance with Company guidelines and applicable law.
Zendesk is an equal opportunity employer, and we're proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.
Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces@zendesk.com with your specific accommodation request.
About Us
Zendesk is on a mission to simplify the complexity of business and make it easy for companies and customers to create connections.
Our customer experience software unlocks the power of billions of interactions, enabling businesses to build rich, meaningful relationships with their customers.
More meaningful moments. Fewer Zoom calls.
What's it like to work here? Our offices reflect the global cities we call home, and have spaces for collaboration, quiet, and events.
With our hybrid approach, you'll experience flexibility and connection, collaboration, and learning with your team.
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