Description

Remote Work: Yes

Overview:

At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges.

Being a part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.

You'll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about - locally and globally.

Come make an impact every day at Zebra.

The Industry Principal Messaging Strategist collaborates closely with marketing, product development, creative, media, and account management teams to develop Zebra's point of view on our industry value propositions. This role will transform research and insights into clear, succinct and easy to understand foundational tools: positioning and portfolio architecture.

Responsibilities:

• Identifies the intersection of what is valuable to both the business and to the brand.
• Crafts and unifies Zebra's industry narrative, strategic messaging frameworks, and value propositions.
• Reviews analytics, spotting patterns and trends, drawing conclusions and recommending action.
• Partners closely with business and marketing partners to develop and present GTM and marketing plans that enables the business to achieve specific goals, pulling the strategies through executional tactics.
• Performs competitive and trend analysis.
• Evangelizes Zebra's vision internally and externally to customers and partners.
• Will be hands-on by directing strategy and deliverables to our standard of brand.
• Manages multiple moving projects at once while being proactive and organized.
• Keeping up with brand trends and culture, as well as maintaining knowledge of current communications landscape.

Qualifications:

Minimum Education:

• BA/BS or higher in Marketing, Communications, Jounalism or Business or equivalent work experience.

Minimum Work Experience (years):

• 10+ years brand experience in supervisory roles, preferably with SaaS, software, technology organizations.
• 10+ years of experience in brand consulting or with clients in-house.
• Equivalency: Candidates with 10+ years of equivalent work experience and a high school diploma or Candidates with 8+ years of equivalent work experience and a bachelors degree will be considered

Key Skills and Competencies:

• Must have SaaS software experience
• Exceptional communication skills, both written and visual
• Proven ability to work with multiple stakeholders and teams in a global organization while balancing multiple priorities and deadlines
• Ability to anticipate needs and take decisive action
• Understanding and experience in applying project management principles and ROI methodologies
• Strong eye for detail and quality
• Remain confident and resilient when challenged

Preferred Skills and Competencies:

• Strong analytical and strategic thinking with consulting mindset
• Industry subject matter expertise. Deep industry and channel knowledge preferred.
• Experience developing messaging frameworks and positioning strategies for global markets
• Persona development and solution mapping
• Industry thought leadership and public evangelism
• Public Speaking and media engagement
• Advanced market intelligence and trend analysis
• Performance analysis and data driven decision making
• Executive communication and reporting
• Internal enablement and stakeholder alignment
• Ability to collaborate and influence across teams

To protect candidates from falling victim to online fraudulent activity involving fake job postings and employment offers, please be aware our recruiters will always connect with you via @zebra.com email accounts. Applications are only accepted through our applicant tracking system and only accept personal identifying information through that system. Our Talent Acquisition team will not ask for you to provide personal identifying information via e-mail or outside of the system. If you are a victim of identity theft contact your local police department.

Zebra Technologies leverages AI technology to evaluate job applications using objective, job-relevant criteria. This approach enhances efficiency and promotes fairness in the hiring process. However, every decision regarding interviews and hiring is made by our dedicated team, because we believe people make the best decisions about people. For more on how we use technology in hiring and how we process applicant data, see our Zebra Privacy Policy .