Description
Department: Licensing
Business Unit: US Wholesale
Location: Glendale, CA (Office Setting)
Reports To: VP of Licensing
Position Summary:
The Business Development Manager plays a key role in expanding MAD Engine Global, LLC’s portfolio of licensed brands. This position is responsible for identifying, pursuing, and securing new brand partnerships while managing existing license agreements to ensure compliance and mutual growth. The ideal candidate combines strong relationship-building and negotiation skills with a deep understanding of brand licensing, retail trends, and contract management.
Key Responsibilities:
Brand Acquisition & Partnership Development
Identify and pursue new brand licensing opportunities that align with MAD Engine’s strategic goals and product categories.
Conduct market research to identify emerging trends, key brands, and partnership prospects.
Lead outreach efforts and initiate discussions with potential licensors and brand owners.
Develop compelling business proposals and pitch presentations for prospective partners.
License Management & Contract Oversight
Oversee all aspects of contract negotiation, renewal, and compliance for existing licenses.
Collaborate with legal and finance teams to review and execute agreements that protect company interests.
Maintain strong relationships with licensing partners to ensure ongoing collaboration and performance.
Monitor royalty reports, sales data, and contractual obligations to ensure compliance with license terms.
Cross-Functional Collaboration
Work closely with Product Development, Design, Sales, and Marketing teams to ensure brand strategies are executed effectively across product lines.
Provide insights and updates to internal teams regarding new brand initiatives and market opportunities.
Support internal presentations and updates for leadership on licensing portfolio performance.
Strategic & Financial Planning
Assist in developing business forecasts and revenue projections for new and existing brand partnerships.
Evaluate the profitability and potential growth of licensed programs and propose recommendations.
Requirements
Qualifications:
Bachelor’s degree in Business, Marketing, or a related field required.
5+ years of experience in licensing, brand partnerships, or business development, ideally in apparel, entertainment, or consumer products.
Proven experience in contract negotiation and relationship management.
Strong understanding of brand positioning and market trends.
Excellent communication, presentation, and interpersonal skills.
Proficiency in Microsoft Office Suite; familiarity with licensing management systems a plus.
Work Environment:
This role is based in MAD Engine’s Glendale, CA office.
Requires regular in-office collaboration with cross-functional teams.
Occasional travel may be required for meetings, trade shows, or partner visits.
About MAD Engine Global, LLC:
MAD Engine Global, LLC is a leading global apparel and accessories company known for its innovative design, strong brand partnerships, and extensive licensed portfolio. With a commitment to creativity, quality, and growth, MAD Engine continues to expand its presence across major retail channels and categories worldwide.